Coming from the visual communication field and moving a bit towards IT and web development, in my career I've been able to develop both design and some technical skills. That's why I'm always open to learning and experimenting with new techniques.
Precise & minimalist.
In fact I adopt the International Style: the use of sans-serif typography, grids and asymmetrical layouts and the combination of typography and photography as means of visual communication. More specifically, I approach projects by finding a visual concept and a grid before switching on a computer. I usually follow a few steps: 1. research into what competitors have done already; 2. pick some case studies from whom to create a colour chart; 3. find an original idea and the best visual means to express it.
As a designer, I have to understand how certain problems may be visually solved, what impressions some choices give and which informations may be included and where. It's essential to look around and observe graphic design items, such as posters, flyers and billboards. I hunt for ideas.
Very often, I use a simple rule taught by Bruno Monguzzi: Mr. Opposite and Prof. Contrary. I ask myself whether what I'm implementing is the best solution by considering for a minute the opposite. With or without a sidebar, with or without a frame around images, with or without an image, and so on. Last but not least, I remind to myself that "less is better".